Recommendation from the Stewardship Task Force:
Strengthen the Gustavus brand and build alumni pride by creating alumni-focused merchandise and marketing.
Additional explanation:
This may include merchandise styles and colors, dynamic online shopping, alumni-focused marketing specials such as free shipping or discounts, and developing an alumni merchandise advisory committee.
This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the language:
Implement Gustavus’s brand repositioning to include a recruitment marketing campaign, education for students and alumni, and merchandise.
This recommendation was placed is Tier 1 and is being monitored by the Vice President for Marketing and Communication.