Alumni-Focused Merchandise and Marketing Posted on October 9th, 2009 by

Recommendation from the Stewardship Task Force:

Strengthen the Gustavus brand and build alumni pride by creating alumni-focused merchandise and marketing.

Additional explanation:

This may include merchandise styles and colors, dynamic online shopping, alumni-focused marketing specials such as free shipping or discounts, and developing an alumni merchandise advisory committee.

This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the language:

Implement Gustavus’s brand repositioning to include a recruitment marketing campaign, education for students and alumni, and merchandise.

This recommendation was placed is Tier 1 and is being monitored by the Vice President for Marketing and Communication.

 

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