Recommendation from the Faith Task Force:
Implement an on-going communications strategy to publicize widely the College’s understanding of its Lutheran heritage.
Additional explanation:
Upon completion of the Lutheran heritage articulation collaborative, the communication should be on-going both within and beyond the campus community. Some ideas we wondered about for a communication strategy included:
• Preparation of written (brochures, flyers, glossy pamphlets, etc.) and audio and/or visual media (CDs, DVDs, Web materials, etc.) for general public, and especially for prospective students, congregations, and potential donors.
• Dissemination through Offices of Admission; Marketing and Communication; Church Relations; and President.
• Preparation of faculty, staff, and students, equipped with materials to disseminate, to speak and/or facilitate conversations about these themes before a variety of audiences, including public and parochial school students and guidance counselors; congregations, Lutheran and other; communities of other religious traditions; junior colleges; conferences and meetings of public and private (including religious) organizations.
This recommendation was placed in the Spiritual Growth and Development Strategic Framework Substantive Category using the language:
Implement an on-going communications strategy to widely publicize the College’s understanding of its Lutheran heritage.
This recommendation was placed is Tier 2 and is being monitored by the Vice President for Marketing and Communication.