Culture of Philanthropy Posted on October 9th, 2009 by Barb Larson Taylor

Recommendation from the Stewardship Task Force:

Foster and promote a culture of philanthropy and gratitude by establishing the Gustavus story of philanthropy that clearly articulates the need statement for annual and endowment gifts.

Additional explanation:

The story will be taught to all students and alumni, including how an endowment works; where operating money is allocated; what costs are covered by tuition; how the Gustavus endowment compares to other institutions; and the impact of class giving, including the Senior Class gift. Through regular messaging, it becomes a story that is known among alumni and students. This may eventually lead to a program whereby alumni teach these topics to current students.

This recommendation was placed in the Tangible Resources Strategic Framework Substantive Category using the language:

Foster and promote a culture of philanthropy and gratitude by establishing the Gustavus story of philanthropy and re-examining the donor process.

This recommendation was placed is Tier 1 and is being monitored by the Vice President for Institutional Advancement.