Gustavus Brand and Students

Posted on October 9th, 2009 by

Recommendation from the Stewardship Task Force:

Celebrate and publicize the “Gustie” brand identity to all students through ongoing programming and activities during the college experience.

Additional explanation:

These may include history lessons, involving alumni during orientation, and class-specific engagement (beyond orientation and graduation).

This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the language:

Implement Gustavus’s brand repositioning to include a recruitment marketing campaign, education for students and alumni, and merchandise.

This recommendation was placed is Tier 1 and is being monitored by the Vice President for Marketing and Communication.


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