Recommendation from the Stewardship Task Force:
Celebrate and publicize the “Gustie” brand identity to all students through ongoing programming and activities during the college experience.
Additional explanation:
These may include history lessons, involving alumni during orientation, and class-specific engagement (beyond orientation and graduation).
This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the language:
Implement Gustavus’s brand repositioning to include a recruitment marketing campaign, education for students and alumni, and merchandise.
This recommendation was placed is Tier 1 and is being monitored by the Vice President for Marketing and Communication.