Matching Gift Revenue Posted on October 9th, 2009 by Barb Larson Taylor

Recommendation from the Stewardship Task Force:

Research the potential for increasing revenue from matching gift opportunities.

Additional explanation:

Traditional philanthropic models are no longer the only reliable formula for fundraising success. With each passing generation, the reasons for giving and expectations of donors shift. Gustavus can substantially improve its fundraising potential by exploring those opportunities that leverage gifts which return the greatest impact for both the provider and recipient.

This recommendation was placed in the Tangible Resources Strategic Framework Substantive Category using the language:

Significantly increase restricted support from government, corporate, and foundation sources, including matching gift opportunities.

This recommendation was placed is Tier 1 and is being monitored by the Vice President for Institutional Advancement.