Online Alumni Communication

Posted on October 9th, 2009 by

Recommendation from the Stewardship Task Force:

Leverage and build upon current systems to create a more robust and dynamic online alumni communications platform.

Additional explanation:

This platform should facilitate permission-based/opt-in marketing, social networking tools, greater ease and timeliness of information dissemination, alumni relationship management, development of alumni-driven affinity groups, and connections of alumni to current students, along with the creation of measurable analytics for usage.

This recommendation was placed in the Lifelong Engagement Strategic Framework Substantive Category using the language:

Be recognized within five years as a best-practice college in alumni communication by creating a robust online alumni communications platform, ensuring that class communication is vibrant and volunteer-driven, and creating a Gustavus Quarterly editorial advisory group.

This recommendation was placed is Tier 1 and is being monitored by the Vice President for Marketing and Communication.


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