‘Vice President for Marketing and Communication’ CategoryPage 3

Communication Plan for Institutional Priorities

Recommendation from the Facilities and Finances Task Force: Develop an internal and external communication plan and implementation strategies for the institutional priorities established by Commission Gustavus 150. This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the language: Develop and annually review an internal and external communication plan, budgeting […]

Developing Gustavus Brand

Recommendation from the Facilities and Finances Task Force: Develop a brand that highlights what is special about Gustavus and provides for the ability to recruit the type of students who will be successful at Gustavus. Additional explanation: The brand can be used to focus messages on current needs and future aspirations for all the constituents. […]

Staffing for Emerging Technology

Recommendation from the Stewardship Task Force: Create or reorganize a staff position to focus on ways Gustavus can maximize the use of emerging technology. Additional explanation: This would include management of the Gustavus presence on social networking sites like Facebook/Linked In, user-driven content sites like Wikipedia, and the use of video conferencing technology such as […]

Shared Interest Group Organization

Recommendation from the Stewardship Task Force: Create an application, approval process, and organizational template for alumni-driven shared interest groups; define group roles, purpose, and expectations; provide access to funding, programmatic ideas, and marketing support. Additional explanation: Use these alumni-driven and primarily alumni-managed shared interest groups as a way to increase communication and activity by engaging […]

Student Communication Audit

Recommendation from the Student Life Task Force: Conduct a comprehensive student communication audit to determine message penetration rate and highest impact message delivery method/system. This recommendation was placed in the Personal Growth and Development Strategic Framework Substantive Category using the language: Conduct a comprehensive student communication audit to determine message penetration rate and the most […]

Celebrating Alumni Achievements

Recommendation from the Stewardship Task Force: Spotlight and celebrate the achievements (both professional and personal) of alumni more widely throughout campus. Additional explanation: The Alumni Board should determine criteria, process, and privileges to more effectively “adopt” non-graduates and include these people in programs to intentionally keep them engaged long-term. Additional explanation: This may include: creating […]

Alumni Communication Content

Recommendation from the Stewardship Task Force: Create guidelines for alumni communication by developing a ratio for contacts containing any reference or request for money compared to non-giving contacts. Additional explanation: The goal is to increase the number of “touches” with alumni based on industry standards around building loyalty. Meeting this goal would require a systemic […]

Accessibility of Daily Chapel

Recommendation from the Faith Task Force: Explore ways to make Daily Chapel more easily accessible to on-campus community members, alumni, and congregations. Additional explanation: This may include podcasts, or a DVD series that could be shaped for a target audience with additional guided reflections. This recommendation was placed in the Spiritual Growth and Development Strategic […]