Recommendation from the Stewardship Task Force:
Explore methods to track and use alumni communication preferences for delivery type, messaging, and topic content to make 25 percent of communication to any alumnus permission-based, personalized, and customized.
Additional explanation:
This includes policies and procedures to track and support the option for alumni to receive information online vs. print.
This recommendation was placed in the Lifelong Engagement Strategic Framework Substantive Category using the language:
Explore methods to track and use alumni communication preferences to make 25 percent of communication permission-based, personalized, and customized.
This recommendation was placed is Tier 2 and is being monitored by the Vice President for Marketing and Communication.