‘Vice President for Marketing and Communication’ Category
Shared Interest Group Volunteer Support
Recommendation from the Stewardship Task Force: Create a volunteer support structure to expand shared interest groups maximizing what is already occurring organically among alumni and moving beyond the staff-driven departmental/activity-based or geographic groups (e.g., football alumni, music alumni, regional chapters). This recommendation was placed in the Lifelong Engagement Strategic Framework Substantive Category using the language: […]
Disseminating Campus Lectures and Programs
Recommendation from the Interdisciplinary Programs Task Force: Provide infrastructure and staffing to support appropriate technologies for disseminating campus lectures and signature programs to a broader off-campus audience (e.g. Nobel Conference, MAYDAY!). This recommendation was placed in the Tangible Resources Strategic Framework Substantive Category using the language: Provide infrastructure and staffing to support appropriate technologies for […]
Online Alumni Communication
Recommendation from the Stewardship Task Force: Leverage and build upon current systems to create a more robust and dynamic online alumni communications platform. Additional explanation: This platform should facilitate permission-based/opt-in marketing, social networking tools, greater ease and timeliness of information dissemination, alumni relationship management, development of alumni-driven affinity groups, and connections of alumni to current […]
Implementing Gustavus Brand
Recommendation from the Facilities and Finances Task Force: Implement Gustavus’s brand repositioning through a marketing campaign. Additional explanation: Gustavus’s extensively researched, creatively realized new brand identity will have a far greater impact if it is shared beyond the standard Admission and Advancement communications and institutional website. Key competitors in Minnesota are virtually ubiquitous, on billboards, […]
Quarterly Editorial Advisory Group
Recommendation from the Stewardship Task Force: Establish The Gustavus Quarterly editorial advisory group. Additional explanation: Include in this advisory group both on and off campus representatives to provide advice on content and story ideas, set multi-year content themes, and occasionally review the editorial mission. Explore an interactive online version and an opt-out version. This recommendation […]
Broadcasting of Campus Lectures and Concerts
Recommendation from the Academic Programs and New Initiatives Task Force: Create a structure and process to provide a full schedule of lectures and concerts to a wider audience using technology. Additional explanation: This includes the creation of the program development, marketing support, recording technology and staff support, and digital repository. This may include the use […]
Gustavus Heritage Website
Recommendation from the Interdisciplinary Programs Task Force: Develop an entertaining and engaging web-based multi-media resource for students, faculty, staff, and alumni about Gustavus’ Lutheran, Swedish, and Swedish Lutheran roots to provide a common understanding of Gustavus’ roots and heritage. This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework Substantive Category using the […]
Communication Advisory Group
Recommendation from the Stewardship Task Force: Establish a Communication Advisory Group. Additional explanation: This would consist of alumni, parents, and friends who are professionals in communications who provide counsel about content, design, and functionality of communications tools to increase alumni engagement. This recommendation was placed in the Partnerships and Collaborations Strategic Framework Substantive Category using […]
Gustavus Brand and Students
Recommendation from the Stewardship Task Force: Celebrate and publicize the “Gustie” brand identity to all students through ongoing programming and activities during the college experience. Additional explanation: These may include history lessons, involving alumni during orientation, and class-specific engagement (beyond orientation and graduation). This recommendation was placed in the Quality-Enhancing and Innovative Initiatives Strategic Framework […]
Alumni Embodying the Core Values
Recommendation from the Stewardship Task Force: Revamp or create methods to highlight individuals, alumni, and others who embody the core values of Gustavus. Additional explanation: Possibilities could involve utilizing College awards (e.g., Distinguished Alumni Citation), print/electronic communications, selecting a person and/or speaker of the year for each core value (e.g., Gustavus Adolphus College Service Speaker […]