‘Alumni-Focused Merchandise and Marketing’ Category

Alumni-Focused Merchandise and Marketing

Recommendation from the Stewardship Task Force: Strengthen the Gustavus brand and build alumni pride by creating alumni-focused merchandise and marketing. Additional explanation: This may include merchandise styles and colors, dynamic online shopping, alumni-focused marketing specials such as free shipping or discounts, and developing an alumni merchandise advisory committee. This recommendation was placed in the Quality-Enhancing […]